J.R. Gonzales, the founder and president of Austin's JRG Communications, is a former chairman of the U.S. Hispanic Chamber of Commerce (USHCC) and the Texas Association of Mexican American Chambers of Commerce (TAMACC).
Mr. Gonzales company is a full-service advertising and public relations agency developing marketing and public relations strategies at local, state and national levels. During his 20+ years of experience he has developed strategic expertise in public affairs, public/media relations, political consulting, media production and communications training in both English and Spanish.
In addition to his efforts at JRG Communications, Mr. Gonzales has a long-standing record of community involvement and leadership that spans local, state and national arenas. His 15 years of extensive board and chamber experience not only includes service to USHCC and TAMACC, but also service on the Board of Directors of the American Heart Association, and as chairman of its Women and Minorities Committee. He has additionally served the Texas Affiliate of the American Heart Associations’ as its chairman and in leading its Hispanic Outreach Task Force.
Mr. Gonzales was, at his time of service, the only Hispanic to sit on the 42-member board of directors of the American Heart Association and has led the task force that created its national minority outreach plan.
Mr. Gonzales also organized and served as initial co-chair of the Southwest Hispanic Economic Alliance (SHEA), consisting of the leaders of the Hispanic Chambers of Commerce from California, Arizona, New Mexico and Texas. Representing almost 53% of U.S. Hispanic businesses, the Alliance focused specifically on furthering economic development along the United States/Mexico border. The group studied and advised on public policy issues affecting business, immigration, water and banking, among others, and worked with its members’ Mexican counterparts to shape public policy and create cross-border business strategies.
He now serves as executive director of the National Hispanic Professional Organization (NHPO) and as chair of the Coalition for Independent Contractor Freedom (CFICF).
Mr. Gonzales has been recognized with numerous awards for his community involvement. National Public Radio, the Wall Street Journal, Hispanic Business, Hispanic, Politico, CBS Public Eye, and many other local, state, national and international media outlets have interviewed him for his expertise on Hispanic issues and markets. He was also featured in a PBS educational series dealing with persuasive techniques.
Mr. Gonzales was born in Mercedes, Texas and has been a resident of Austin, Texas since 1965, graduating from Southwest Texas State University in 1981 with a Bachelor of Arts in Public Relations/Advertising and a minor in Speech Communication.