Randall Oxford has spent more than three decades creating, implementing and managing a wide variety of strategic public relations, employee and corporate communications programs in the energy, consumer products and direct selling industries.
Most recently, Oxford was an officer of Dallas-based Mary Kay Inc., one of the world’s largest direct sellers of skin care and color cosmetics with an independent sales force of more than 1.8 million in more than 30 markets worldwide. As VP, Corporate Communications, Oxford served as Mary Kay’s global media spokesperson and was responsible for managing the company’s reputation. He was also responsible for the Company’s crisis communications program, helping Mary Kay successfully navigate a host of business-threatening issues, including animal testing, product ingredient/safety challenges, independent contractor status, litigation support, Company image attacks and global political concerns.
Internationally, Oxford orchestrated media relations and launch events for Mary Kay’s successful expansion into Russia, Poland, China and India, which today represent the direct seller’s fastest-growing markets. Oxford spent his initial years at Mary Kay working exclusively with Company founder Mary Kay Ash. In addition to coordinating Ms. Ash’s personal public relations and media, he played a key role in editing and coordinating the launch of her New York Times bestseller, More Than a Pink Cadillac, as well as the 2006 “Biography” special, “Mary Kay Ash,” and the re-launch of Mary Kay on People Management, also a bestseller.
In addition to his duties at Mary Kay, Oxford served an unprecedented three terms as Communications Committee Chairman for the Direct Selling Association, a national trade association for direct selling companies with more than 200 members. During his tenure, Oxford played an instrumental role in developing the direct selling industry’s first-ever national image enhancement program and helped to significantly expand positive media exposure for the industry.
Before joining Mary Kay, Oxford managed internal communications at Frito-Lay Inc., coordinating both print and video communications between Frito-Lay management and the Company’s 35 manufacturing facilities and nationwide sales force. He also assisted sister company PepsiCo Foods International with both internal and external communications related to its aggressive international expansion program.
Prior to Frito-Lay, Oxford headed internal communications at Pennzoil Company, where the internal magazine he produced was awarded a Gold Quill by the International Association of Business Communicators. He was also instrumental in restructuring and securing additional exposure for Pennzoil’s philanthropy program during his tenure.
On the agency side, Oxford managed significant accounts in real estate, distribution, food service, direct selling, cosmetics and other industries while at Halcyon Associates, at the time the largest independent public relations firm in Texas and the Southwest.
After receiving an undergraduate and graduate degree in interpersonal communications from the Univ. of Arkansas, Oxford coached high school competitive debate before pursuing a second post-graduate degree in corporate advocacy at the University of Houston.